Our expectations of B2B shopping have been shaped by our personal shopping experiences. The seamless shopping experience has become an expectation for consumers.
Some retailers and manufacturers are panicking because of the increased expectations for digital experiences that are powerful. They are beginning to realize that to survive, they must have a stronger digital commerce offering.
B2B digital commerce offers customers the opportunity to purchase their products online. However, it also has many other benefits for your company. Imagine your customers, distributors, or dealers seeing their offline and online orders on one platform. They can view their budgets, prices, and see available promotions via a digital experience.
10 benefits for implementing an e-commerce website and why you need B2B outreach services.
A B2B eCommerce platform that is effective will enable your company to grow and scale easily to meet customer demand by opening new sales channels and reaching new markets.
E-Commerce integration with ERP and other back-end systems provides significant efficiencies for businesses. Customers can place orders online whenever it suits them best. Customer service can concentrate on the actual functions of the order rather than taking orders. This eliminates the possibility for errors and improves shipping and order throughput.
A powerful way to reach new customers is to have a B2B eCommerce website with user-facing catalog pages. Future buyers will not only prefer to shop online but also expect it. B2B buyers will increasingly turn to digital environments for the best prices. Manufacturers and distributors should be able to harness the power search pages to index their websites to locate potential customers.
Improve brand awareness
Increase brand recognition in the global market. It is easy to increase your website optimization and make yourself more visible to your target audience by creating pages search engine crawlers can index.
E-commerce allows you to reach new customers and offer relevant suggestions to customers. This encourages them to buy related products or have more functionalities.
B2B eCommerce is the ideal platform to launch an extensive analytics campaign. Organizations can use e-commerce to measure and evaluate their marketing campaigns, sales effectiveness, and product mix.
The Customer-Centric Experience
Online shoppers today expect a unique shopping experience. Although there are some differences between retail buyers’ experiences and those of B2B buyers’, B2B companies must use intuitive design, provide rich content and offer interactive functionality on their sites.
Outstanding Customer Service
E-Commerce presents a unique opportunity for B2B organizations to enhance their customer service initiatives. E-commerce websites can offer access to self-service portals that provide information about the account, order history, tracking information, and past orders.
A robust e-commerce website can be integrated with enterprise resource planning (ERP), so it can display specific products, prices, and services based on customer login credentials.
Increased sales engagement
A comprehensive e-commerce initiative will also be a benefit to your physical sales team. Your sales team’s visibility into customer orders and pricing will be improved by launching a B2B eCommerce portal or site. This can be done while on the move or remotely.
With the right B2B eCommerce platform, it is simple to launch channel-specific or co-branded eCommerce sites. This will enable you to create microsites or co-branded websites for each of your key customers or distributors, and also allow you to offer sites that target a specific international audience with content presented in different languages or currencies.
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