10 Must-Have eCommerce Website Features for Your Business
eCommerce is big business, and it’s growing every year! With that in mind, it’s important to take the time to make sure your eCommerce website features are up to par before you launch. Customers come to eCommerce websites to buy products, so it’s important to provide them with an easy way to do just that, as well as plenty of information about the product they’re buying so they feel comfortable with their purchase decision. Here are 10 must-have eCommerce website features every business should have before they launch their online store.
10 Must-Have eCommerce Website Features for Your Business
Secure Payment Gateways
You’ll need to consider the best payment gateways for your business. As a convenience, many online businesses offer Stripe, PayPal and other payment processing options that will allow customers to pay with credit cards. Consider what kind of budget you want to work with when looking at different credit card processing companies, as fees will vary by company. After you’ve chosen a processor, add that company’s JavaScript code to your site where they ask to be inserted.
If you’re not sure how to do this, contact the company who handles your website hosting or eCommerce platform and they should be able to help. Once this is done, it may take up to 24 hours before you can start accepting payments. Once you’re live on your integrated payment gateway solution, make sure all payments are going through smoothly!
Fast Delivery Options
Achieving fast delivery options is a top priority in the online world. Customers want to feel like they are dealing with a reliable business, and slow deliveries make them skeptical. The faster you can deliver products, the more customers will trust your company and potentially buy from you in the future.
Integrated Payment Gateway Solutions (1 sentence)
An integrated payment gateway solution is an important part of maintaining fast delivery options because it makes processing payments more efficient. Another way to keep shipping times low is by using optimized content that loads quickly.
Mobile Responsive: Online shoppers want their shopping experience to be as easy as possible and that includes viewing items on their phones or tablets. You don’t have to go overboard when designing your website’s mobile responsive layout, but it should at least be optimized so that every item on the page is visible without having to scroll around too much.
Efficient Customer Support
An efficient customer support system is crucial to improving your conversion rates and making the experience of shopping on your site enjoyable. The first thing that customers want to know when they have a question about their order is whether or not their inquiry will be answered quickly. In this day and age, many people rely heavily on their mobile devices, so it’s important to make sure that all contact information for questions are easily accessible from mobile devices.
Many people want immediate feedback from businesses; so don’t delay responding to inquiries with detailed information about the issue at hand. You’ll need an effective ticketing system for handling customer service issues, and it should provide automated responses to common questions. You’ll also need a way to monitor and respond in real time when something goes wrong with an order, such as during high volume periods like Christmas or back-to-school season.
Product Filters and Searches
Multi-channel eCommerce development is a key part of running a successful business. Your website needs to be available on multiple channels in order to capture all potential customers. You can use filters and searches on your site to narrow down and focus the customer’s shopping experience, making it easier for them to find what they’re looking for. Filters will help filter products by price, category, color, size and more. Searches are an easy way to search for specific keywords in titles or product descriptions.
For example, if you wanted to see all leather purses from a particular designer, you could search that word in the site’s database and select leather purses as the type of item. It would then show only those items on your site.
Mobile Friendly Platform
A mobile friendly platform is the most important feature to look for in an ecommerce website. Think about how much time and attention people spend on their phones every day, then imagine your website being the first thing they turn to when they have a question or need to buy something.
It’s vital that your online store be easily accessible on all screens. Most browsers now allow users to switch between desktop and mobile versions of websites with just one click, but not all ecommerce sites are optimized for this change. For this reason it’s important to consider the implications of a customer not being able to reach your site on their preferred device. If you’re looking for inspiration, check out this list of 10 stores worth checking out!
One Page Checkout Option
One Page Checkout allows shoppers to place orders without being redirected away from the checkout page. This reduces shopping cart abandonment and helps customers feel confident in their purchase. The One Page Checkout option is easy to set up on WooCommerce with minimal time and effort on your part, so you can get back to running your business! One of the best things about WooCommerce is that it offers a robust collection of features designed to help you make sales easier.
You won’t need any coding skills or technical knowledge whatsoever; all these features are available right out of the box! In this post, we will go over some of the most important features that every website should have. Make sure to check them out if you want your site to stand out from the competition.
SEO Friendly Website Design
If you’re in the market for a new website design, make sure that you go with an SEO friendly website. The number one concern of most clients is search engine optimization (SEO). The more visible your website is to potential customers, the better chance you have of getting more online sales. Nowadays, people are very web savvy and if they find something that’s not indexe on Google or other search engines, it’s likely that they’ll move on to a competitor who does have their site fully optimized.
Multiple Shipping Options
One of the most fundamental features to consider when creating your store is how you will handle shipping. You have a few options to choose from, and this may depend on what type of products you are selling. Here’s some information on each:
The costs associated with shipping can really vary, so be sure to research what is required in your area before deciding. You can always provide the cheapest option or offer all three if it makes sense for your business.
On-Site Chat/Contact Form
One of the most important features your store can have is an on-site chat or contact form. Visitors will appreciate being able to speak with a real person and your team members will appreciate being able to answer customer inquiries promptly and quickly. Having a form also adds security, as customers are less likely to provide sensitive information over email.
Implementing this feature can be as simple as installing a plug-in like Contact Form 7 on WordPress or adding custom code like Live Chat or Jigsaw. For small businesses, there are even more options such as FullContact Help Desk or GetSatisfaction that offer live customer service agents without the hefty price tag. Regardless of which option you choose, having a way for customers to get in touch with you right away will increase conversions and help foster relationships with new and existing customers.
Live Chat Feature (for Shopify users only!)
Do you want to make your customers feel more comfortable shopping from home? Add a live chat feature to your site so they can talk to someone directly if they have any questions.
