What does your packaging say about your brand identity? To tell you the truth, no branded packaging is complete until the box printing depicts the business as likable and approachable.

What are the most important uses of custom printing?

Even if you are not a pro at designing and branding, you would still have some exceptionally creative ideas as to how your packaging should look. Once your branded boxes are set for printing, it is the next procedure that determines the future sales levels and hence, your brand’s ability to stay connected with customers.

Want to know why more and more competitors are taking up custom printing for their retail packaging? There are some undeniable features of printing that makes it a must-have branding component. Take a look below:

• Perceived customer brand impression

Your brand is only as good as customers perceive it to be. Naturally, the box appeal has everything to do with this perception. So what can tilt the variables in your favor?

Customized printed box designs can be a good window into your brand values and ambitions. For instance, surveys suggest that over 75% of customers take interest in gift-like boxes. Your brand can make the most of the carefully-crafted boxes by designing them like a gift box.

Printing options open up a world of opportunities that make it viable for small-scale retailers to make it big in their consumer markets. You can easily depict how serious, vibrant, professional, or offbeat your brand is using an array of varied printing effects and styles.

• Better product safety

Unless you are eBay or Amazon, chances are that you may have to rely on third-party shipping companies for distribution and selling. Custom printing makes the task less tedious and favorable.

For example, you can prudently mention how to handle and store your products to maximize their functionality. Modern boxes are labeled with caring instructions. It makes it easier to keep the products safe from various warehouse hazards and aids customers to use them in the best capacity.

Numerous printing techniques allow the content to seem alluring and be conveniently read by all stakeholders. Bold texts, colorful graphics, etc., make the boxes look regal yet conversational to get the intended messages across.

• Custom branding

Your brand image must be remembered by customers if you wish them to be brand loyal.

What does it constitute?

The brand logo and name primarily make up a distinct brand identity. Custom box printing helps brands to use these in the most outlandish manner.

You could be selling electronics, food items, cosmetics, CBD items, or any retail products for that matter, and design an instantly recognizable logo. Customers are prone to retain a brand image that is different and sparks curiosity. Moreover, you can freely put your branding components on any box spot that is visible to customers. This means the locks, sealing tapes, custom inserts, and opening tabs, all can boost your branding prospects and generate brand loyalty.

• Radiate positive brand aspects

Did you know that brands that seem socially and environmentally responsible are twice more probable to get picked than those that don’t?

The modern retail climate calls for businesses to be conscious of their activities, be it packaging or the raw materials used in production. Putting certifications is also a good way to ignite customers’ trust in your brand. Mention how your brand cares about lowering carbon footprints by adopting eco-friendly packaging ethics.

Additionally, you can put forth minimal wastage benchmarks such as using less printing inks, reduced dependency on plastic wraps, and better product protection through using innovative printing elements.

For example, you can choose to print less content on the boxes and alternatively mention your website portals where customers can get detailed brand and product info. Other ways can be to reduce secondary plastic layers to safeguard the boxes from scratches. Printing effects such as coatings and laminations can do the same task with fewer negative effects on the environment.

How to initiate custom printing?

You may be convinced of the many possibilities of custom printing your packaging but the million-dollar question remains to be: how to take the first step?

Don’t worry! It is as easy as 1 2 3! Box manufacturers recommend considering the following:

For starters, layout your branding objectives and goals. Place your brand image at the core of your box design. Once, you have this in place, everything else can follow suit.

1. Relevant colors schemes

Makes sure that you pick colors that go with your overall brand image. Random colors may look nice but may not extend branding to new customers. Also, the box background colors determine the look of the rest of the content. You don’t want your graphics to merge with the boxes and not be visible to buyers.

2. Scripted content

Figure out who your customers are and compose the right texts to capture their focus. Be sure to put in the desired marketing messages, product details, and taglines that customers can read in a few moments.

You can print either on top or inside of the boxes. Try to summarize the content so it doesn’t take up much box space or become lengthy to read. Use clear font styles and language.

3. Use modern printing effects

Your packaging boxes must look neat and modern. Outdated box appeal is usually overlooked by customers.

A host of printing options including embossing the brand title and logo, foil stamping, and debossing help to reinforce branding on customers. Premium printing inks and 3D effects impact customers’ perception of the brand and maneuver it to how you want it to be. Other printing facilities include fast turnaround times and designing on soft copies.

These box printing possibilities help to put the best version of the brand out there that captures customers’ attention and enhances the brand’s value proposition.

Conclusion

High-quality custom boxes are sure to give your brand that extra pop. Colorful designs and reinforced branding increase your odds of being instantaneously recognized by your target audience.