A frequent site audit is essential when you wish to serve online. Your investment in a business website must not go wasted by not adopting the best practices in Search Engine Optimization or SEO strategies. It has technical and non-technical concepts. We have listed here the top points to consider in SEO technical audits.
Check your Site is Mobile-friendly
Your website will open on Windows or desktops and laptops. Yet, it must open on mobile devices of Android and iOS platforms. If your site is not optimized for mobile devices, you will lose those smart customers. Today, 70% of consumers are online on various mobile devices. Thus, you are through if your website is optimized for mobile devices. A mobile-friendly site will convert more audiences into sales and service when they visit your website and feel relevant to their web search.
Check Search Engines index your Website
The search engine must index your website pages. Then only it will be visible to target and non-targeted audiences. A site audit can confirm this website is under proper indexing. If not, you have to discuss with your webmaster, who will find what your website lacks. It will help remove the errors and rectify them in such a manner that search engines index your web contents.
Increase the Speed of your Website
Your website must open all types of pages without buffering and hanging. It will help you to check this feature on various devices. Potential viewers will skip if your site speed is low. Thus, a site audit weekly will make sure your site speed is normal, and it opens on all devices. A speed test will show how your site performs on various platforms. It will not be the same when you have more images and video content which are not optimized on space. Thus, you must rectify such big size file issues.
Broken Back Links
Finding broken backlinks is the best way to avoid site visibility to the viewers. All search engines do not like broken backlinks. It will spoil your overall SERP or search engine results page ranking. You need many paid backlinks to boost your website. Over time, some might be broken and left unnoticed. It is why a strict website audit is essential to check them and rectify the broken backlinks errors.
Check your Internal Links
Having internal links is unavoidable as time goes on. It will be a part of your SEO strategies too. Yet, such internal links must not have bad sectors. It will bring down your SERP. Thus, a frequent site audit will enable you to find such errors and fix them soon. It is the best way to make those links visible, including your website to viewers.
Site Architecture
Search engines love a website which is having structured site architecture. It is the only way a search engine crawl and finds a page. Thus, the search engine will find the exact page that a viewer is looking for. It will help if you consult with your webmaster and SEO analyst to check for any errors in the site architecture. It will help simplify the pages so that crawling time will become less as a search engine is easy on your site.
Validate your Website with Analytical Tools
Today, there are many analytical tools for website. Yet, it will help if you can buy the paid or premium analytical tools. You will have a better validation with real-time statics. It is advisable to rectify such errors so that your website will be more visible on SERPs.
Site Map
It will help if you can optimize your XML site map. Today, search engine loves XML sites. It is why the crawling time has become less, and your web pages are visible to the viewers. Either, search engines depend on your XML site maps. Thus, make all inclusion of your web pages be mapped and categorized to boost your site. It is a technical error, which you have to resolve with your website developers.
Crawling your Website
Website crawling will enable you to find and fix many technical errors. A website crawling text is available on free and paid SEO tools. Thus, frequently crawl your website and see if any error is there or not. Website crawl test will give you the overall health of your website. It is one of the technical SEO audits you have to do for better website performance.
Analyze your Competitor’s Websites
Website analytical tools will help you to find how your competitors perform and where you lack. Thus, implement those SEO strategies which you have not adopted. It can be a trending keyword, or your competitor is using the most hit keywords. It is why they are on top of SERPs. Will be better to overcome those technical issues and solve them and implement them further to boost your site online.
Conclusion
You may have an internal SEO team. Yet, hiring SEO Agency Perth is the best as they have webmasters. They are the best for finding technical issues with a website. It will help if your SEO team can coordinate and try to resolve them as per the best practices n SEO. Today, you can use SEO tools and find many errors and fix them soon. Yet, fixing technical errors need time. You have to audit your website weekly or monthly as the best SEO practices.
