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How Does Web Design Impact SEO Ranking?

Gone are the days when SEO was just about optimising your content. Today, Search engine optimisation is an umbrella term covering every element that determines user experience on the web. So, if you wish your website to rank higher on search engines, you don’t just need to create quality content but also fulfill the diverse expectations of your users. Therefore, the need to build a user-oriented website that makes their web browsing experience easy and efficient.

Now, what are these elements that determine the user experience on your website?

  • Loading time
  • Navigability
  • Mobile-friendliness
  • Ease of use
  • Attractive design/graphics

So, it is these web design elements that you need to target in order to improve your website’s SEO ranking. Here’s a complete guide on how web design impacts SEO ranking to give you a clearer picture of our web designers in the Sunshine Coast.

1.  Simple web designs

Your website should have all the key elements, including attractive graphics, landing pages, service pages, and CTA’s, but your website shouldn’t be overcrowded. An overcrowded webpage makes it difficult for search engine crawlers to index your site, negatively impacting your website’s ranking.

To create a crawlable website:

  • Add as many links as possible to all your pages.
  • Minimise the number of clicks required to jump from the homepage to other pages on your website.
  • Simply your site URLs and domain name.

The more the information a crawler can gather from your website, the higher your website will rank. So, take the suggestion of our web designers in Melbourne, pick simple over complex, make your website crawler-friendly and boost your rankings.

2.  Navigation

Another web design element that impacts your site’s SEO ranking is navigability. A website that isn’t easy to navigate lacks user-friendliness and will not rank higher on search engines.

The navigability of a website impacts specific key metrics like:

  • Bounce rate
  • Engagement rate
  • Conversion rate

So, a website should be designed in such a way that any user can easily find what they are looking for. If they have to spend several minutes at the page/section they are looking for, they would be quick to leave your website and switch to your competitor.

Tips to Build a Navigable Website

  • Use navigable titles/links
  • Switch to descriptive content.
  • Divide your website into different pages.
  • Use headings and subheadings to categorise your content.
  • Add/enable the search feature.

An easy to use or navigable website is not just user-friendly but also bot-friendly, making the process of indexing easier. And both these elements together will help boost your website’s ranking. And therefore, as web designers in the Sunshine Coast, we recommend you build a navigable website.

3.  Loading time

The loading speed of your website hugely impacts your website’s ranking. As per recent statistics, your website’s largest content element (LCP) shouldn’t take more than 2.5 seconds to load. If this number rises even by a fraction, visitors tend to get discouraged and leave the website and which increases the bounce rate and brings down the ranking of your website.

Knowing this, as web designers in Sunshine Coast, we always design websites that are quick to load.

Tips to Reduce Website Loading Time

  • Switch to a performance-optimised web hosting service.
  • Engage in effective image compression without bringing down the quality.
  • Avoid using too many redirect links.
  • Cache all your web pages and enable web caching.
  • Minimise your CSS, JavaScript, and HTML codes.

So, use all these tactics to reduce your website loading time and enhance your search engine ranking.

4.  Responsive design

In today’s world, where people access the web using different devices, one cannot stress enough the importance of a responsive website. Building a responsive website ensures that your website can be conveniently accessed using all devices, including smartphones, laptops, desktops, etc.

What if your potential customers visit your website using their smartphone and your website doesn’t load properly, or the content is not readable? They will quit their search and move to a better alternative. Therefore, for a better user experience, you need to opt for a mobile-friendly and responsive website design. And see how your website ranking takes a turn for the better.

As web designers in the Sunshine Coast, this is one element that we always prioritise when building a website.

5.  Readability

The primary purpose of your website is to create a credible online presence for your business. And if your website doesn’t convey your brand’s vision in simple terms, it falls short in this aspect. So, writing optimised content is another way of improving your website’s SEO ranking.

Tips to Create a Good Reading Experience for Your Website Visitors

  • Create a clear contrast between your text and background.
  • Avoid excessive use of jargon and keep the language simple.
  • Don’t shy away from adding white spaces to your website.
  • Pick the right font size and style.
  • Divide your content using headings and subheadings.
  • Switch to shorter paragraphs. Such content easily makes it to featured snippets on Google.
  • Add graphics like videos and text images to support your written text.

So, make sure that all the written content you incorporate into your website is readable, informative and straightforward.

Build Search Engine Optimised Websites With Make My Website

Now that you are familiar with how your website design impacts your SEO ranking, the next step is to build an SEO-friendly website. As an efficient team of web designers in Melbourne, we have you covered on that ground. Get in touch with us today and build a high-ranking website with our web design team in the Sunshine Coast.

For more information about our services, visit us at https://www.makemywebsite.com.au/ or reach out to us at 1300769302.

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