Shoppers have never seen so many opportunities to interact with companies. Yet a percent of them still favor the tried-and-true route of email marketing campaigns. With so much attention focused on social media. SMS text communication, and notifications. It may seem that the moment has come to deprioritize mail as an interaction medium. However, recent evidence indicates that this would be a tremendous error.
According to a poll, 33% of all participants still place email at the the top of their list of preferred interaction methods.
Indeed, 39% of worldwide respondents stated they would want to get weekly emails. This same poll found a rise in the use of mobile applications. SMS, text messages, and avatars as networking applications, which are still vital components of your multichannel approach. Nonetheless, Email to SMS remains king. Why?
6 Best Regions why businesses should prioritize email marketing
It attracts a population that wants to attend.
Email advertising is the most efficient kind of direct reaction marketing available. Customers have raised their arms and deliberately requested to hear from you, so they are more inclined to check them to know about the newest items, specials, and tailored deals based on their past purchases.
Email is widely used
While not every worldwide consumer uses social media. It’s a good bet that they have an email. Whether you’re attempting to attract new consumers or re-engage with old ones, email is still extremely helpful among internet users. Even in developing nations where dependable network infrastructure is scarce, email is the unofficial mode of communication. The worldwide email user base was at 3.9 billion in 2019, with 4.3 billion predicted by 2024.
Email Personalization is Simple
Email marketing started as a one-way transmission to reach the greatest number of prospective buyers as possible. Today, advances in artificial intelligence, data collecting, audience segmentation, and analytics make it simpler than ever for advertisers to send highly tailored email communications.
Because email is text-based, it allows brands to illustrate how much they genuinely know about their customers. Marketers may also filter these communications into more narrow, targeted groups, reducing the quantity of useless emails sent.
It is a Versatile Communication Tool
Unlike other newer interaction channels, such as push alerts and bulk SMS, email has practically endless choices in terms of duration, style, and content type. Emails may have a variety of designs, purposes, and actions to take depending on their campaign aims.
Some frequent objectives are to promote a forthcoming event or sale, to establish relationships via instructional material, to drive traffic to a particular piece of content, to re-engage dormant consumers, and to generate more sales. All of these goals are achievable thanks to the adaptability of email, as provided as you have the necessary data and know your clients sufficiently to make the emails customized and powerful.
Email Can Be Measured
Since email is more established and dependable than a number of newer interaction channels. Marketers have access to a wealth of performance data after a campaign launch. Click-through, open, and read rates are all fundamental indications of how well a campaign is received by clients.
You can also track conversion rates to see whether their emails resulted in purchases. Monitoring a campaign’s unsubscribe rate may also assist marketers determine whether a message has fallen flat.
It is accessible on any device
People may check their email from almost any gadget that has an internet connection. Smartphones, tablets, and desktop PCs are all included. More than half of all emails (54%) are open on a smartphone. This feature, however, makes mobile optimization much more important for marketers. Letters sent out to your consumer base must consider the kind of device they use as well as the operating system of the device.
Would we be so resistant to getting emails from brands if each one seemed like they had spoken directly to our individual desires and needs? The solution is not to develop more devious methods to get items in front of people, but to design relevant messages that they want to hear. The majority of customers polled in our study stated that they not only desire to hear from businesses with tailored offers, but also expect it.
It might be difficult to write effective email communications. However, developments in email marketing technologies enable organizations to communicate with consumers with more certainty. AI and automation enable marketers to develop connections in ways never previously possible. Your clients are anticipating hearing from you. What can you say to them now that is important, genuine, and personalized?