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How to Choose a Shopify SEO Expert

How to Choose a Shopify SEO Expert

If you’ve built your online store on Shopify or Shopify Plus, then congratulations – you’re using one of the most powerful SaaS platforms for eCommerce.

Shopify is secure, reliable, ready for mobile optimization, customizable, and compatible with a huge range of third-party apps for making valuable integrations. It also offers excellent customer support.

That said, no platform is perfect, and marketing is never built right in. After all, what good is a stellar eCommerce website if customers never find it?

That’s why so many online merchants engage in eCommerce SEO strategies to build organic traffic and get them in front of more customers.

The Shopify platform gives you a good jumping-off point for starting an SEO campaign, but you’re still left with the task of selecting the most qualified Shopify SEO expert.

So how do you do that? By following this easy guide.

Talk to Shopify

The first place you should start is Shopify. They offer excellent support and work closely with their agency partners. Your Shopify representative may be able to point you in the direction of the qualified Shopify SEO expert that has generated success for clients in the past.

Plus, it takes some of the heavy lifting off your shoulders. Start with Shopify – they’re the ones with experience anyway and they work hand-in-hand with digital marketers on the daily.

So, give your Shopify rep a call and see where that leads!

Perform a Search

We cannot stress this enough – this may be your absolute best way of searching for a qualified Shopify SEO expert.

Here’s why – when you look for “Shopify SEO services,” “Shopify SEO experts,” “Shopify SEO near me,” or something of that nature, you’re literally looking for and testing a process at the same time.

SEO is a collection of practices that generate higher rankings for websites. If you look for “Shopify SEO,” the websites of the providers that are most effective in practice will be the ones that show up!

The proof is literally in the pudding. Make sure you don’t have to scroll down too far to select an SEO expert. If they’re so great with SEO, why are they all the way down the page?

Check Social Media

Once you’ve got a sort of direction with what agency partner you want to pursue, it’s time to tie up any loose ends. If you have a starting point or a partner in mind, get on social media.

Social media will not directly indicate how proficient an agency is with Shopify in general or SEO in specific, but it will let you see how they operate.

Are they active? Do they engage with or respond to client concerns? What is the vibe you get from customer interactions or consistency?

This is the agency you’re planning on working with, so you better have a good feeling about it, for lack of a better term.

Read Reviews

Next, check out some online reviews. You can use the marketing agency website but be careful because the reviews may be biased.

Instead, look for Google or Clutch reviews or other disinterested third parties. These will give you a better impression of what sorts of work the agency has done for clients.

Look for both positive and negative reviews, as negative reviews may be more honest. Specifically, look for clients that claim they’re based on Shopify and experienced great long-term results.

If you can find an SEO company and they pass the social media and review test, you may have a keeper.

The Final Step: Cut Out These Steps

Driving traffic and sales on search engines, organically, and climbing to the top of the search results pages is a long-term game for any eCommerce business. Furthermore, keyword research and strategy planning take time, as does actually optimizing your Shopify store.

Getting started sooner rather than later is a good idea. Cut out a few of these steps and start your search with 1Digital Agency. For ten years they’ve been an authority in SEO and their Shopify SEO experts have defined success in the industry.

Check out their work and their process at 1DigitalAgency.com and get in touch with them at 888-982-8269 to get started taking your Shopify website to the next level.

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