If you’re looking to make high ticket sales, there are a few steps you can take to get started. First, you’ll want to frame the conversation around what your customer really wants. Second, you’ll want to set up a questionnaire to help you determine what they’re interested in, and third, you’ll want to engage with them on a personal level.
Create a questionnaire
If you are working on a high ticket sale program, you may want to create a questionnaire to help you sell to potential buyers. These surveys are a great way to gather qualified information and boost the conversion rate of your sales team. But to make the most out of these tools, you need to be sure that your questions are appropriate.
There are two different types of questions you can use for your survey: closed-ended and options. Closed-ended questions are a good choice for analyzing quantitative data. They are usually presented in a graph format, which makes it easy for respondents to respond to the question. When you create a questionnaire, you can choose whether you want to display names of respondents, as well.
You also need to determine the purpose of the survey. It should be measurable, specific, and attainable. The purpose of your survey should not be to collect personal information. Instead, it should be to gain critical insights. This helps you identify possible problems and determine if your high-ticket sales program is a good fit.
When it comes to creating a questionnaire for high ticket sales, you should use the right methods to generate the best results. Often, you can improve the quality of the answers by simply rephrasing a question. Rephrasing your questions will allow you to get richer data and will help your survey participants feel heard. Also, you can avoid thoughtless answers by keeping your questions simple and concise.
Aside from using the above tips, you should also pre-test your surveys. This is a great way to catch any errors that might cause people to skip your questionnaire or to complete it incorrectly.
Follow-ups are a great opportunity to keep your brand at the top of their minds
High ticket sales follow-ups can be one of the most important ways to maintain your brand in the mind of your prospects. While a lot of people think about it in terms of sending out promotional emails, it is also a great opportunity to maintain your brand’s presence in the mind of your prospect.
The key to an effective high ticket sales follow-up is to make sure you know how to craft a message that your prospect will appreciate. You want to highlight how your product or service will help your prospect, while still maintaining a professional tone.
When crafting your follow-up email, remember that brevity is key. A long-winded email will not get a response from most prospects. Instead, use a short and concise message that focuses on the value of your product or service. In addition, ensure that the email does not contain attachments.
To increase the chances of success, send a follow-up email four to five days after the third. That way, if your prospect has been busy or forgotten about your initial email, they will have time to take action.
It’s also a good idea to ask your prospect to schedule a call to discuss the item. You can even use this time to ask them to introduce you. Your potential clients will look at you and your company from many different angles, so it’s critical that you give them every chance to see you as the right person to meet their needs.
If you’re having trouble generating a response to your follow-up email, you might consider checking the subject line and the body of the message. If the email contains a simple question or call to action, it will do better than a long-winded email that doesn’t have a clear call to action.
Embrace the customer-first approach
The Royal Bank of Canada (RBC) is an example of a company that embraced the customer-first approach to high ticket sales. In the old days, RBC’s credit card division operated independently. This paved the way for a shift towards a customer-focused strategy.
Today, the bank is structured around three customer segments. It’s a matrix structure, which helps to preserve a degree of accountability among sales. One of the most important features of this structure is that each employee has the autonomy to focus on one or more customers.
As a result, employees are rewarded for maximizing the value of all customers. And, when a sales rep is able to provide a quality product that meets the needs of a customer, they are more likely to be satisfied with their work.
To build a truly customer-centric culture, it helps to start by identifying what the customers really want. Aside from the typical products and services, these customers also like to buy from companies that have a purpose. They want to do business with companies that make a positive impact on society.
It’s no secret that companies that focus on the customer experience generate more revenue. In fact, 81 percent of shoppers say that having positive customer service makes them more likely to return. However, many companies miss the opportunity to deliver a seamless work experience, which could be an important part of their value proposition.
The best high ticket closers don’t necessarily make the most sales, but they do build relationships and create long-term customers. These relationships are key to boosting profit over time.
For example, a member of the Hilton Honors program calls the hotel’s support team to inquire about their account. When a question isn’t answered, the member must rehash it to the agent.
