The strength of a keyword is based on the competition and relevancy. High-competition keywords usually have more websites targeting that keyword, which means that you have to come up with a strategy to rank your website if you want to compete. However, high competition keywords also have fewer websites targeting them, which means it’s harder to rank there unless your site has relevancy and trustworthiness. And yes, it’s not easy to rank on high competition keywords. But don’t worry;
As expected, SEO has become a little more challenging, particularly as Google pushes to encrypt a more significant chunk of their search traffic data from Analytics (100% keyword not supplied).
One of the main reasons professional SEO services is a force to be reckoned with is the ability to identify the keywords that function and provide results. But even without it, SEO as a marketing tactic is not necessarily doomed.
The fact that they try to keep the keyword data to themselves doesn’t matter to me since as long as people are looking for something, there is still work to be done.
We’ve got you covered! Keep reading this article to optimize your website for high competition keywords and outrank the competitors.
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What is a High Competition Keyword?
A high competition keyword defines a keyword with many other websites targeting it. These keywords have more competition, so you need to develop a strategy to rank your website if you want to get to the first page of search engine results. However, these keywords also have fewer websites targeting them, which means it’s harder to rank there unless your site has high relevancy and trustworthiness. Not every keyword you target is going to be easy to rank for. Some people are under the impression that they can target any term and rank for it. While this is also true in some cases, it’s not a realistic expectation. Some keywords will be more complex than others due to increased competition.
How to rank on high competition keywords?
There are a few steps to rank on high competition keywords.
First, you need to understand your audience and their needs. Once you know what they are looking for and what they need, you can create relevant content and solve their problems. That said, you also need to understand the competition. What keywords are they targeting? Where do they rank for those keywords? What do their pages look like? What do their backlinks look like? Second, you need to create content that is appealing to your audience and relevant to your targeted keywords. Third, you need to optimize that content for search engines using SEO. Lastly, you must promote that content so people can see and click on it.
Step 1: Define your target audience
Keywords are nothing without having a target audience in mind. To rank high, you must first know your primary audience. This will help you pick the right keywords and create content they want to consume. Identify who is your target customer and what they want to find when they search for the product or service you offer. This could be their age, gender, location, or lifestyle. Make sure to choose keywords that are relevant to your business.
Step 2: Find keywords with high competition and high relevancy.
Finding keywords with high competition and relevancy is the first step towards ranking high. Check out the search volume of the keywords and check the competition level. If you find that the competition level is high, you need to develop a strategy to rank your site. Try to find the keywords that have less competition. You can use local SEO services company tools like SEMrush or Keyword Planner to find the best keywords to target. Use the following tips to find keywords with high competition and high relevancy: – Look at the top ranking pages for the targeted keywords – Analyze the top ranking pages for the targeted keywords to find out what they are doing right. You can use Google’s Display Network Visibility Scanner to check the top-ranking websites. – Check the top pages and see what keywords they’re using – You can use an extension like Mozbar to check what the top ranking pages are using as keywords. – Research related topics to find the keywords – Use Google’s related searches tab to find the keywords related to your business. – Find the most common misspellings – Common misspellings can be used as a good keyword to rank your site. – Find out what questions your potential customers ask – Use tools like Ubersuggest or Answer the Public to find the common questions and topics related to your business.
Step 3: Find synonyms of your high competition keywords.
Synonyms are words that which has almost the same meaning. When you find the related keywords and synonyms, you can use them as a substitute for the high competition keywords. You can use Google’s keyword synonyms tool to find the related keywords and synonyms. Type in the high competition keyword and select the “Synonyms” option from the drop-down menu. You can also use Google’s keyword tool to find the related keywords and synonyms. Type in the high competition keyword and hit enter. On the suggestions tab, you can find the related keywords and synonyms.
Step 4: Write quality anchor text and put it on your website
The anchor text is the clickable text on your website that brings the customers to your website. Usually, the anchor text is the main keywords you are targeting. If you are targeting high competition keywords, you must write the best anchor text and put it on your website. The anchor text is the first thing a visitor sees on the search engine results page. It’s the clickable text that brings people to your website.
Step 5: Add quality content to your website
Quality content is crucial to outrank your competitors on high-competition keywords. You need to create high-quality content that answers the questions of your potential customers and satisfies their needs. You need to create quality content if you want to rank your website on high competition keywords—the search engines like Google and other search engines like Bing and Yahoo like websites with high-quality content. If your website has high-quality content in it, then you have a chance to outrank your competitors and rank higher on the search engine results page.
Step 6: Publish
The time has come to distribute your content to the public. Depending on the content type, you might need to be cautious about scheduling this step. This isn’t typically a factor for evergreen material, but it may be for content connected to the news, an occasion, or a trend. For instance, when launching material for a new product or service, you might also need to work with PR or other interested parties at your organization.
Step 7: Promote
This step is crucial and ought to be taken right away after posting. For lengthy pieces of material, it’s even better if you can reach out to the media in advance. Before your content has a chance to rank for the keyword, make sure you do everything you can to get it in front of as many eyes as you can:
Share your material on the social media pages for your company, such as Twitter, Facebook, Google+, LinkedIn, and others. Use your accounts as well, if you can.
Make it simple for readers and viewers to continue the chain by using social media icons or widgets on your website to encourage independent sharing. If pressing a button is all that’s required, they’re more inclined to tweet about or share your post.
Develop backlinks to your content. Whatever happens to PageRank, link building will always be a significant component of SEO (even if it is the most annoying part). Read this for additional information on link building. Go through our blog archives on the subject.
Step 8: Keyword Optimization
Steps 6 and 7 should actually be combined. Instead of doing it after the fact, optimise your content as you’re writing it. This is when the keyword list you created in step two will come in handy. Use those keywords in your article wherever you can, but don’t overdo it to the point of seeming robotic. It’s important to keep in mind that there are numerous “invisible” areas to add keywords. I’m not referring to things like utilising white text on a white backdrop or anything else that is against Google’s policies. I’m talking about things like image file names, which consumers won’t see until they specifically search for them but which can improve your keyword rankings.
Step 9: Analyze
You still have work to do! It’s never too late to improve your content’s optimization for the web because it’s a living medium. Check your keyword ranking manually or use a rank-checking tool (make sure you’re signed out and aren’t seeing overly tailored results). Use your analytics to determine the keywords for which your content is ranking; they might not be the same ones you originally intended. You still have work to do if, after a few weeks, you’re not showing up for the right keywords. Verify the following in your content:
- genuinely optimized
- genuinely high-quality
The keyword you select can be highly competitive, so you should set lower goals. Before gaining more authority, try focusing on less competitive keywords.
We’re done now! This is the procedure we use to rank for many search marketing-related keywords. Whatever your industry, you can adapt the same approach to your situation. Therefore, START!
Other tips
One of the most important things is to ensure that the content you create is high quality. This means that it should be well researched, written, and edited. It should be rich in information but not too long and filled with fluff. For example, if you are targeting a keyword like “best laptops for college students,” you can create a list where you list down the best laptops for college students.
As the name suggests, schema markup is a language used to describe structured data. In other words, it’s a language you can use to tell Google what your content is about. You can use it to mark up different types of content, like products, recipes, events, articles, and much more.
By utilizing schema markup on your website, you may aid Google and other search engines in comprehending the content of each page and elevate them in the search results.
The best part is that you don’t need to do anything to make this work. Once you create your content, Google automatically scans your website and finds the schema markup. However, you can manually check if the schema markup is present in your content or not. You can also use paid promotion to boost your ranking.
For example, if your keyword is “college laptop,” you can create an ad that says “Best Laptops for College Students.” This will help you target the audience looking for that keyword.
You can also use promote your other content. If you have created a list of the best laptops for college students, you can create an ad that redirects people to that article.
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Conclusion
The strength of a keyword is based on the competition and relevancy. High competition keywords usually have more websites that are targeting that keyword, which means that you need to come up with a strategy to rank your website if you want to compete. However, high competition keywords also have less websites that are targeting them, which means it’s harder to rank there unless your site has relevancy and trustworthiness. And yes, it’s not easy ranking on high competition keywords.
But now that you know how to rank on high competition keywords, all you need to do is put in the effort. With the right strategies, you can achieve higher ranking, which means more traffic and more leads for your business.
We hope this article helped you.
