Nine Innovative Strategies for the Best YouTube Promotion Agency
These tips should help you get your video promotion off to a strong start or give you the boost you need to continue building your subscriber base. If you are one of the hundreds of marketers, bloggers, or brands that use a YouTube channel to promote their product or service globally, there is one more powerful video advertising strategy you may implement.
Here are nine advertising techniques for your top YouTube promotion company.
1. Create Exceptional Custom Thumbnails
In this age of information overload, individuals appear to have developed the ability to quickly comprehend marketing messages. This may be one reason for the popularity of short-form video advertisements. This is also why you must instantly capture your audience’s interest in order to encourage them to watch your video. How will you accomplish that? Using the thumbnail’s image. In addition to the film’s title, the thumbnail image is vital for attracting clicks. Be sure to create a thumbnail image for YouTube that conveys the subject of your video so you don’t miss out on this essential opportunity. Take a look at this example from VICE. Their use of thumbnail optimization led to promotion on YouTube’s homepage, and one of their most popular videos was selected.
In addition to displaying in YouTube’s search results, your unique thumbnail will be utilized as a preview when your video is embedded on another website. Therefore, it is essential to remember a few guidelines. According to Google, you should accomplish the following with your thumbnails:
1280×720 resolution (minimum width of 640 pixels).
Utilize image formats such as JPG, GIF, BMP, and PNG.
Keep your file size under 2MB.
Always use a 16:9 aspect ratio if possible.
By selecting the custom thumbnail option throughout the uploading process, you can immediately submit a custom thumbnail. To add a custom thumbnail to an existing video, navigate to the Video Manager, select the desired video, click Edit, and then Custom thumbnail.
2. Create an eye-catching title for your video.
When people are searching YouTube for videos, the title of your video will do the most to pique their interest. However, creating intriguing names is not as straightforward as it may appear. To begin, compose a descriptive title that is not too long so that it is not chopped off when presented. Make the content interesting and captivating, but avoid clickbait titles. Additionally, remember to include keywords in the title, preferably in the first half.
3. Reverse-engineer the Google search results pages
Use a number of video SEO optimization strategies to improve your search rankings. If you want your video keyword research to have a lasting effect on your search engine ranking, reverse-engineer Google’s search engine results in pages (SERPs).
According to Tech Holding Inc, virtually all Google keyword searches get video results. If you can identify the keywords that generate the most video results, you can use them to improve your video’s search rating.
If your Google search provides a large number of video results on page one rather than just text listings, you’ve got a fantastic keyword. Try searching for “wonderful dancing movements” or “excellent dance talents” to discover what is available.
4. Utilize Calls to Action to Motivate Viewer Participation
Your YouTube videos serve a function, such as promoting your business or driving traffic to your website. If a viewer watches your video and then leaves your channel, you may have missed the opportunity to engage them further. YouTube identifies four primary user actions: subscribing to the channel, watching additional videos, liking or sharing a video, and leaving a remark. YouTube has various methods for embedding CTAs within a video to urge viewers to take one of these actions:
Final cards in a game. Similar to cards, end-cards come at the conclusion of a video and fill the entire screen. As illustrated in the screenshot below, College Humor’s end-card has a conspicuous subscribe button. This button is clickable, which makes it easy for the viewer to click – thereby raising CTR.
5. Allow others to embed your films on their websites (and encourage them to do so)
When posting videos to your channel, you’ll have the option to enable embedding. Users can embed your video on their own website, blog, or channel, so expanding your exposure. Obviously, you want complete credit for your video!
Ensure that publishers are credited each time your video is utilized.
To enable embedding, go to Video Manager, click Edit next to the video you wish to edit, then go to Advanced Settings and check the box labeled Allow embedding. Here’s one instance:
Once you’ve enabled embedding, it’s really easy for others to republish your video.
6. Promote Your YouTube Channel Worldwide
Although this may not seem very innovative, you’d be surprised at how often people neglect the promotional possibilities of their other properties for their YouTube channel. Maintain consistency in your video usage across your email newsletter, blog, email signature, and social media platforms. Utilize those eyes by ensuring that your videos complement your other content.
7. Appreciate the Impact of Playlists
There are numerous advantages to organizing your films into playlists. Playlists make your movies easier to find, can boost your search rankings, and, most importantly, automatically play the next video in the list when the previous one ends. A user will require one fewer click to view more of your content. Experiment with including incredibly popular videos that you did not create in your playlist…
This way, you can attract viewers who are interested in high-profile videos and who may also watch your content. Playlists also expand the number of keywords that can be associated with a video. New information can be added to the description of a playlist.
8. Produce a video series every week.
A recurring video series is a compelling reason for individuals to subscribe to your YouTube channel. They are more likely to subscribe if they know what to expect, such as a video on a certain topic given every Friday by a consistent host. Whiteboard Friday films by Moz are likely one of the best examples of this. They continue to attract online advertisers to their site. And, because the videos are uploaded frequently, they are centralized on their channel page, making them easier to find:
9. Interact with as many individuals as you can.
If you want others to interact with you, you must also interact with them. This includes responding to comments, subscribing to the channels of other users, making reaction videos, conducting viewer contests, working with other brands, and anything else you may think of. YouTube is in many ways a social media community, and your interactions must be timely, relevant, and genuine, just as on any other social media platform. Using contests and comments to actively interact with viewers will keep them coming back and develop loyal viewers. Your films will reach a new audience through collaboration and engagement with other companies. The more you recognize YouTube as a venue for two-way engagement, the greater your success will be.
Summary
I’m referring to our brain Amplify, the content amplification technology that drives video discovery. When you use Amplify, your videos are recommended on major publisher websites such as CNN, ESPN, Slate, VentureBeat, and countless others. This example study demonstrates how VISA utilized video content on YouTube and Outbrain Amplify to impact global decision-makers.
