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Video SEO: Optimizing Content for an Ever-Growing Video Market

Optimizing Content

Video SEO: Video content is taking over the world.

Video SEO: In a recent white paper from Cisco, there are some interesting statistics that every marketer and business should know. For example, by 2019, 85% of online content will be video content. Most mobile data is used for audio and video services by people who use mobile data. Also, 60% of all mobile data is now made up of audio traffic. By 2021, 78% of mobile data is expected to be video. There is a lot of video content being watched.

YouTube is the most important place to watch videos right now. More than 1 billion users and 1 billion hours are watched daily by the 18-to-34-year-old. YouTube says more people in the United States use its service than any other TV or cable channel.

But that doesn’t mean that there are that many viewers or subscribers. Like any other part of digital marketing, getting more people to watch videos requires a good plan and following best practices. We’ll talk about some of these below.

Key Factors to Ranking Your Video on Google

Quality is Important!

You will have difficulty getting a bad video that no one watches to rank high. Google wants to show people good content, and most of the time, it will have access to good signals that show if people like what you’ve made.

Google can look at the following quality indicators:

Google will have these metrics to show how good the videos on YouTube are.

Metrics based on time show how much of a video people watch.

Views

Likes & Dislikes

People who sign up for the Channel

Comment Do Something

Flags/Reports (a negative signal) (negative signal)

When Google Analytics is set up on a page, time metrics show how long people spend on the page when there are videos.

Shares on social networking sites

The point of making a video is to make a good one that engages, entertains, or educates your target audience. If you are successful, you have a better chance of ranking highly because:

Effects that spread like wildfire—a good video can be shared greatly, boosting your quality metrics.

Attracts links—if a video is good, other sites may link to it. These links are a huge factor in both natural SEO and video SEO rankings.

Don’t try to fake your metrics. You’re a video content creator, not an experienced spammer who can trick Google. But you can use strategies to get those numbers to go up. Start a debate or controversy in the comments to get people talking (so long as it will not damage your brand). Organize your videos into a Channel that will get Subscribers and get you more viewers.

Host the Video on Your Site

Let’s say you want this video to appear on your web page. If that’s the case, you have a much better chance of getting people to watch it if you put it on your site instead of uploading it to YouTube or Vimeo and then embedding it on your site. Because putting the video on those platforms is the same as giving them your content. As trustworthy sites, there is a good chance that they will rank higher than your site with your video. People think that your site is just a copy of that content. It won’t happen only if you set your YouTube video to “Unlisted” or “Private.” It will stop Google from indexing it.

Business Video Hosting services are a great way to host your video without using sites like YouTube or Vimeo. Our favourite is Wistia, which has a nice clean video player (particularly the paid version; the free version contains a Wistia banner). It has great back-end settings that make it easy to set video tags and make a Video Sitemap. It also has nice analytics if you want to learn more about how people watch your videos.

You can also use a Content Delivery Network (CDN) like Amazon’s CloudFront to serve videos and then use your player. If you do this, a smart trick is to make a sub-domain on your site, like videos.mysite.com, and then make a CNAME record that points that sub-domain to where your video is on the CDN. It will look like the videos are hosted on your site. It is similar to “white labelling” the CDN service, but you should first make sure your CDN supports this.

You should consult with the best digital marketing company and hire the best video SEO Services in Delhi.

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