Why Should You Care About Your SERPs Rankings?
When you write a query on any search engine such as Google, Yahoo, or Bing, it will display a page with all the web links relevant to your search. This page is known as a search engine result page or SERP. With a single click, a search engine shows thousands of results. But, only the first page receives the majority of traffic. It is necessary that your business rank higher so you can get more clicks and traffic on your website. Many SEO service in Australia can help you with that target.
On-SERP SEO is an undeniable component of any digital marketing strategy. In 2022 and beyond, Web development solution embraces digital marketing strategies that must be adept at shifting their focus. Also caring about multiple things at once is standard in the digital age. And, just for good measure, let’s keep an eye on the future with the intention of spotting the next pivot before anyone else – and acting boldly on it.
What are SERPs, and How Does It Work?
As mentioned earlier, when you search for something, a page appears that includes all the results related to your search. That page is called SERP. Every search engine has a different algorithm. However, Google is the most popular search engine.
There are dozens of SERP features on Google’s first page, but organic and paid results are the most important.
Paid Results
The first links on the search engine results page are paid results, achieved through pay-per-click. PPC is a modern strategy to get more viewers to your website. With every click, you pay a certain amount of money to the search engine. We all have seen these links on top of SERP. You can see the ad symbol on the top. It can also be said as search engine marketing or SEM.
Organic Results
You can see organic results, paid results or ads. However, just because you did not pay does not mean your website will not appear in the search results. The ranking of these websites depends on their content. Search engine optimization or SEO is a technique to rank a website higher organically. It can improve your visibility on SERPs at little or no cost.
Top SERP Features
The SERP features are results that go beyond the traditional organic search results. These features are tables, panels, answer boxes, visuals, etc. Search engines like Google introduce these features for a better user experience and to provide more information.
Due to additional features of SERPs, fewer people click on the link. This thing has made SEO more challenging. However, if you secure a SERP feature, then it will make things easier for you. These features are a gold mine for clicks. According to a report, it can increase the click-through rate CTR by around 114 per cent.
There are about 15 SERP features. The most important of them are mentioned below.
Featured Snippets
It is also known as an answer box. Because it is an answer in a box. It appears at the top of the page, which is position zero of the organic search results. The goal is to provide users with a quick answer to their search query. When users enter informational search queries, featured snippets are more likely to appear. To get featured, make sure you are using long-tailed keywords in your content. Furthermore, put the question as a header, and write a concise answer.
Related Questions
This feature is most useful for the viewers. A list of related questions appears in the SERP when Google believes that there is a connection between the search and the question. It helps you to get more CTR if your content features related questions. To rank in “Related Questions”, you need to answer the biggest question surrounding your main topic. Thus, keep the answer concise and to the point.
Local Pack
A local pack appears on top when a user includes a location while searching. It is a feature in which your location matters, and what you search for will be geographically relevant. For example, “awesome pizza places near me” or “the best hotels near me”. Based on Google’s algorithm, maps with pinned locations and the top three businesses are shown in the search results. This feature best suits you if your target audience is the local community. All you have to do is optimize your google business profile with relevant keywords.
Carousel Results
It is a SERP feature that deals with visuals. It shows up at the top of the page. Maybe you are searching for a sports team, entertainment, hotel, services, and products. And it shows up as a series of images at the top that you can click and check out more. Usually, they appear on mobile devices, but sometimes they appear on desktops as well. Usually, SEO services do not prefer the carousel feature because it can slow down a site’s speed.
Trending Results
If you are searching for the news happening right now, it might show up in the recent trends. For instance, the search results will show you the most recent result when you will search for who won the best artist at the Grammys.
SERPs Ranking For Business
Your site needs to rank above SERPs to get more CTR. Reports say that approximately 92 per cent of people do not go on the second page of a search engine. However, your website has to rank higher to get traffic on your website. Thinking about the SERP ranking is necessary because higher-ranked websites get more viewers. As a result, it increases your sales and helps you to generate more revenue. It also proves your credibility to the audience. Moreover, it helps to create a good impression among visitors. You can achieve a higher SERP ranking by using keywords that are relevant to your business.
Why Is SERP Ranking Important?
SERP ranking is important for a variety of reasons. On a basic level, an article explains what an Android TV box is and how it allows users to “cut the cord” and watch all of their favourite TV shows and movies for free. It goes over the legality of apps that allow users to stream for free and even links to websites that sell preloaded TV boxes.
Readership, traffic, and awareness are the lifeblood of large media corporations, so the more featured snippets they can obtain, the better. According to keyword data, they could earn a few affiliate commissions with a featured snippet for a query with tens of thousands of searches per month.
Another less obvious reason why On-SERP SEO is becoming a critical component of core SEO is that, as more and more searches end up on the actual Google SERPs. It is critical because, at least for the time being, it’s difficult to determine the goals of featured snippets, if not to generate click-throughs. As is customary in the digital world, marketers and businesses who figure out how to answer these difficult questions will be the big winners.
Conclusion
The things that are discussed above are just a few ways you can show up organically on a SERP. And when you are building your site, you can think about different features that can help your website rank high and grow immediately. There are many strategies related to SEO and SERP features. So, whatever you choose to focus on, make sure that it’s right for your business so that you show up in the relevant search.
