We’ll explain how you can customize your retail, mailer, and subscription custom packaging boxes to improve the delivery experience for your customers. You’ll love this post if you’re trying to attract and delight customers and get more business revenue.
Let’s begin.
Custom Product Packaging
Product packaging might be a bag or box to pack products designed to meet a company’s specific requirements.
Custom packaging involves adjusting the shape, size, materials, colors, and other packaging features to match specific product specifications for branding.
Ensure the Safety of the Product During Transit
The primary purpose of product packaging is to ensure the safety of your items during shipping and mailing.
Custom packaging is created to fit the dimensions of the product. The product cannot be moved during transport. This means less risk of damage during transit.
Custom packaging is made to order. This means you can choose and pack items that require specific shipping requirements.
For example, restaurant delivery will keep food cold and hot for longer without worrying that the food might spoil or lose its taste. Pharmacy deliveries can safely transport medicines and drugs without the risk of contamination during transport.
Increase the Confidence of Customers
According to a study, 71% to 82% of consumers will not work with the same delivery service or company when the packaging is not up to their expected standards.
However, 55% of customers believe that items in high-end packaging increase their confidence in the brand they buy from and the amount they spend on a purchase.
Promote Brand
The packaging you use to store your products is the best way to build brand recognition and promote your company’s image to potential customers.
In addition, you can provide important information about your product and details about your brand identity.
Create a Great Impression
From a business point of view, personalized packaging offers a unique opportunity to attract your customers’ attention. After all, it is the first thing a potential buyer is expose to. Therefore, packaging to create a great impression is crucial to securing new customers.
It also affects buyers’ purchasing decisions, making them more likely to buy your goods.
Printed Product Packaging
Using traditional brown boxes to transport goods causes companies to miss the opportunity to market and attract customers. It’s no wonder that consumers tend to connect emotionally with specific brands. This connection will help you build trust with your customers through order delivery. However, to do this effectively, it is essential to understand how product packaging can influence consumer decisions with custom-printed product packaging.
Focus On Packaging Color
Humans are visually oriented creatures.
Colors are essential in shaping consumer behavior, buying, and making choices. This is why companies test the colors of items like banner ads and call-to-action (CTAs). The same game can be played for packaging. The name of the sport is to capture the attention of consumers.
If you opt for custom branding packaging, it appeals to people’s emotions.
If you create a way to make the packaging stand out from the crowd, you can affect the psychological behavior of the customer. And get them to make decisions that are irrational in a way based on your product design.
Add Brand Logo
Custom packaging boxes that include the logo, especially when the logo is bold, will allow customers to recall memories and emotions at first sight.
In this case, they could be positively associate with the brand logo, which can help companies develop long-lasting relationships with customers.
Use Easy-To-Read Typography
Colors are usually use to draw people into the product, while write content informs customers about the benefits of a particular product. The text should be easy to read and reduce for quick scanning. If not, customers may become frustrated and move to a new product.
On average, shoppers need 6 seconds to decide whether or not they want to buy a product. Therefore, making the packaging clear and easy to read is essential.
Provide a Premium Packaging Design
Everyone appreciates a good and attractive style. In reality, 58% of online shoppers would be more likely to return to an online retailer for a second purchase packaged in luxury rigid packaging. Customers are also expecte to reuse distinctive and well-designed packaging.
Design Unique Shapes and Sizes
This may sound strange to you, but in reality, studies show that larger packages attract customers faster. This is due to the perception that the larger the area, the more valuable it is. The shape of the packaging can affect consumer reactions. Attractive shapes attract the target audience, such as delicate custom packaging bags or gable boxes for children, will always attract customers’ attention.
