DIFFERENCE BETWEEN DIGITAL MARKETING VS TRADITIONAL MARKETING:
Since the popularity of Digital Marketing in Pakistan , a never lasting debate has started. Digital Marketing agency in Pakistan
compared to traditional media marketing. Which one is better? Which Offers More ROI? And what is more suitable for my company?
Traditional media marketing consists of newspapers, magazines, television, promotions, radio, etc. Whereas digital media marketing includes social media marketing, Google AdWords, email marketing, etc. SIGBL helps you grow your business through digital marketing services as one of the leading digital marketing expansion company in Pakistan.
ADVANCED TARGETING/SEGMENTATION:
Digital Marketing has a supreme advantage as it offers to pinpoint targeting mechanisms for its adverts.
You can target your audience using Location, Age, Gender, Behavior, Interests, Work, Job Title, Company in which they work, Tendencies, even the phrases and keywords they type on Google etc. in both B2B and B2C case scenarios.
This invaluable targeting system increases the tendency of showing the ads to the people who matter i-e the people from which you can get a conversion, a lead, sales, feedback etc.
Traditional Marketing offers very limited targeting as once a holding or a TV ad is displayed; we can’t control the people who are watching/engaging with it thus, in most cases, a majority of the people who are watching/engaging with the content won’t convert into clients.
TRACKING:
Digital marketing companies offer superior tracking systems, e.g. You can identify your audience/traffic sources,
the time spent on your website, the actions they take, even the exact video of their activity, which button they press, which part of the page they click on spontaneously, etc. This system helps us measure the effectiveness of our advertisements, our target audience and their shortcomings, evaluate problems with our website/landing page and the market response to our services or products.
REAL-TIME MODIFICATION OF ADS/ BILATERAL COMMUNICATION:
As all of the data is available in real time so we can modify our marketing campaigns according to the response from our target audience. A lot of guesswork done by marketers during the designing phase of the marketing campaign can be replaced with real-time facts and data.
Moreover, clients can get their feedback/response registered so DMM offers two-way communications that result in a better connectivity between the consumer and provider/supplier.
REMARKETING:
DMM offers the unique and previously unheard feature of remarketing. We can collect the data from the people who are interested in our product or services. Moreover, we can even know the exact product or service they are interested in. After getting the lists of these people, we can target them with the ads of the products or services they are interested in, making a conversion very probable.
In the first phase, we launch a campaign and collect our remarketing lists. In the second phase, we run a second campaign for the people in our remarketing lists and collect the data of the people who converted into clients thus making our second, more refined remarketing list and repeat this process again and again. Hence, all this results in a filtering process in which we can separate our clients from non-clients and continuously refine our lists.
ROI
Digital marketing offers a very encouraging return on investment. The exact amount may depend on the exact scenario, but the average DMM ROI ranges from 200% to 900%.
This profitability allows small businesses with low marketing budgets to promote their products/services on digital media.
MARKET RESEARCH
Different DMM tools can effectively serve the purpose of market research. As mentioned earlier, with real-time data at our disposal, a lot of guesswork can be replaced with real facts. The demand for products/services in various regions can be estimated very effectively. Different digital trends can be monitored to predict the future of the market.
What is Digital Marketing
What is digital marketing? Digital marketing includes all marketing activities that use the Internet. This includes digital channels such as search engines, email, websites and social media that can be used to connect with current and potential customers.
Unlike traditional methods, digital marketing can help you reach a wider audience and target potential customers who are most likely to purchase your product or service. Moreover, it is more cost-effective than traditional marketing. You can also measure your success and make marketing changes if necessary. Consumer screen time is at an all-time high today, and the internet is the best place to meet consumers. Companies around the world are taking advantage of this reality. They employ effective digital marketing strategies to ensure that their marketing efforts are more likely to reach their customers, which in turn yields greater commercial benefits.
Key Benefits of Digital Marketing in Pakistan
There are numerous benefits to digital marketing in Pakistan, but here are some of the most important factors that make Digital marketing such an essential
International reach:
Traditional marketing is geographically limited and creating an international marketing campaign can be difficult, expensive and labour intensive. However, the best digital marketing services take place on the Internet. In other words, the reach you get out of it is immeasurable. Even a very small local business owner has the opportunity to use his store online to reach an international audience. This is never possible with traditional marketing, and it costs a lot of money to do it.
This access to the online world has opened up many growth opportunities for businesses to explore. The combination of global reach and visibility is a great opportunity for any business.
Low cost
With the rising inflation, Digital Marketing in Pakistan is a great and effective way to market your business or products. Whether you’re promoting your business locally or internationally, digital marketing offers a cost-effective solution. This allows even smaller companies to compete with larger companies with highly targeted strategies. Most of these strategies are free to start with (SEO, social media, content marketing, etc.). However, not all types of digital marketing are suitable for every business. Businesses can find the right solution based on their marketing goals.
Beginner friendly
There are many facets of digital marketing services to learn, but getting started is very easy. The nature of the goal and the scope of the campaign makes it more complicated. However, it’s all about finding the right strategy for your business. SIGBL will help you in growing your business in Pakistan and Around the Globe
Effective targeting
Even if you don’t have a clear idea of your target audience, digital marketing allows you to extract data to see which audiences are most effective and optimize your campaigns around them. There are various targeting methods such as search engine optimization (SEO) keywords, pay-per-click (PPC), or social media demographics. With this large amount of targeting elements at your disposal, you can be assured that each campaign reaches the right audience. It also helps you analyze changing customer behavior and adapt your campaigns to these changes. This ability to quickly understand the changing needs of your customers is the surest path to success for any business.
Numerous Strategies
There are many different digital marketing strategies that different types of businesses can use. A B2B company interested in acquiring international leads may have a completely different strategy than its local B2C company selling clothing. Some companies can more easily profit from content marketing and SEO, while others can profit from conversion-based advertising campaigns. The key is to always analyse your results and develop better tactics and methods over time. A well-executed digital marketing strategy changes and adapts quickly as business needs change.
Conclusion
Digital Marketing is one of the best ways for businesses in Pakistan to grow their audience and raise awareness as efficiently as they can without spending a huge amount of money. Sometimes, digital marketing may not be bringing in the desired results and in a case like that, digital marketing allows you to revisit the drawing board and reconsider strategies as well.
If you’re looking forward to getting Digital Marketing in Pakistan for your business, SI Global is the way to go; with a plethora of experience in dealing with clients from all industries, SI Global has mastered the art of providing top-notch Digital Marketing services to their clients. To get in touch, write to us at info@sigbl.com.
